An insight into the production of Tobias Lindholm’s film A HIJACKING (KAPRINGEN). Directed and produced by Mette Ohlendorff & Mathias Nyholm Schmidt in collaboration with Nordisk Film and the Danish Film Institute.
R is the title of director-duo Tobias Lindholm & Michael Noer’s fiction-film debut – a hardhitting story about an imprisoned man doing time in Horsens State Penitentiary. The film is produced by René Ezra & Tomas Radoor from Nordisk Film and launched in collaboration with me. I lead the development and execution of the Viral launch concept, Social media strategy, Pre-screening tour, Guerilla Marketing and Galla Premier event concept. Read blog posts about the project here: